Burger King Marketing assignment
The reason I chose Burger Kings AD is because it was instantly eye catching to me because over the years I have realized that Burger King happens to have a lot more ads and or commercials on tv overtime due to Burger Kings sails falling deeply behind McDonald’s and Wendys. As a result they always attempt to air an eye catching commercial in hopes that will attract more customers when in reality nobody’s going to Burger King. Burger King is presenting a a new position launch that circles back to their old roots of their " Have It Your Way " advertising discussing how important it is to their company that customers have an important preference. The new campaign "You Rule" focuses on the importance of customization at their diner. This new push for fame comes a few weeks after QSR chain developed a new multi million dollar deal to "reclaim the fame" which increases their ad investments over the next couple of years. Burger King standouts with these ads...